Marketing Prose: Articles that give insight into issues facing businesses today.

Customer Experience

This simple exercise was developed to help company leaders understand the impact customer experience has on customer satisfaction and ultimately your company’s sales. Through our many years of brand work, we have found that most small- to mid-size companies focus their marketing budget on customer acquisition and are hesitant to spend much, if anything at all, on initiatives that keep their company brand alive and well within their organizations. As consumers, we know ourselves who excels at providing a customer experience that keeps us coming back.

How customer experience impacts sales