Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Writing’ Category

Making custom content work for your business

Thursday, December 8th, 2011

December’s Smart Business features GREENCREST Chief Creative Officer, Kelly Borth, who shares with readers her insight on how to provide the information that customers search for. Your potential customers are searching online for information to solve their problems. They’re looking for relevant content – and more often than not, they find it. The question for [...]

Does proper spelling and grammar still matter in social media?

Friday, October 22nd, 2010

You don’t have to read too many text messages, Twitter or Facebook updates to see why many people blame social media for the decline in people’s writing skills. Does spelling and grammar matter on the internet? Many people in our industry will say “yes” if not argue that social media can teach you how to be a better writer.

On Writing Well

Monday, October 15th, 2007

The best marketing campaigns break through mental filters by speaking our language, touching our emotions and making a meaningful connection. Words and images work together to create a campaign that resonates.