Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Web Design/Development’ Category

Web-based and Electronic Marketing

Sunday, October 15th, 2006

Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.

Weaving Your Advertising Web

Saturday, October 15th, 2005

Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.

Writing for the Web

Saturday, January 15th, 2005

Remember, design is only half the presentation. To make the most out of your presence on the Web, follow these basic principles and consistently review and update your written content.

The Essential Business Tool

Friday, October 15th, 2004

Your Web site needs to speak to potential clients as a representative of your company as well as serve the needs of current clients.