Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Web Design/Development’ Category

New Video – How can I leverage my website in combination with other marketing?

Friday, December 16th, 2011

A website is essential in today’s market, and it should not stand alone from your other marketing efforts. GREENCREST’S Paige Barrow tells us how to integrate your web efforts into your strategic marketing program.

New Video – How do I get better search engine placement for my website?

Monday, November 14th, 2011

Ever wonder how to get your company’s name at the top of your customers’ search engine results? Paige Barrow of GREENCREST’s marketing operations shares a few industry secrets for getting your name on the top of the list.

Join the Mobile Revolution

Wednesday, November 2nd, 2011

Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the [...]

Web-based and Electronic Marketing

Sunday, October 15th, 2006

Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.

Weaving Your Advertising Web

Saturday, October 15th, 2005

Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.

Writing for the Web

Saturday, January 15th, 2005

Remember, design is only half the presentation. To make the most out of your presence on the Web, follow these basic principles and consistently review and update your written content.

The Essential Business Tool

Friday, October 15th, 2004

Your Web site needs to speak to potential clients as a representative of your company as well as serve the needs of current clients.