A new year always provides fresh thought, renewed energy and new opportunities to explore. Unlike last year when economists were predicting a decline, 2010 is predicted to incline as businesses and consumers slowly begin to come out of hiding.
Marketing Prose: Articles that give insight into issues facing businesses today.
Archive for the ‘Marketing’ Category
It’s a New Year! Time to Enter a New Market?
Tuesday, March 30th, 2010Cost-effective Marketing in 2009
Thursday, January 15th, 2009While the economy is a little uncertain, your marketing plan doesn’t need to be. By fine-tuning your marketing strategy in 2009, you can maintain a strong voice, increase market share and be top-of-mind when the situation improves.
On Writing Well
Monday, October 15th, 2007The best marketing campaigns break through mental filters by speaking our language, touching our emotions and making a meaningful connection. Words and images work together to create a campaign that resonates.
Web-based and Electronic Marketing
Sunday, October 15th, 2006Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
Muddled Messages — Is Everyone Speaking the Same Language?
Saturday, July 15th, 2006Your selling message should be the foundation for the many forms of written, verbal, printed and Web communications your company uses to market its services.
Speaking to Betty
Friday, July 15th, 2005One of the best methods of creating a customer-centric philosophy is to create a profile of your ideal patron. Give the person a name; create a story.
The Fix is in the Mix
Friday, April 15th, 2005Planning the right marketing mix will help your business survive tough economic times and successfully reach your customer.
Customer Surveys
Thursday, July 15th, 2004Surveys are a simple way to gain insight from customers without invading their privacy or taking up too much of their time.
The Marketing Plan
Thursday, January 15th, 2004If your company’s destination in terms of sales, customers and long-term success does matter, then it’s time to start planning your journey, with a marketing plan as a road map.
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