Research and preparation are critical aspects in developing a print advertising campaign. GREENCREST’s Michael Johnson shares his insights into creating eye-catching, cost-effective print advertising campaigns.
Marketing Prose: Articles that give insight into issues facing businesses today.
Archive for the ‘Marketing’ Category
New Video – How can I get the most out of my print advertising campaign?
Thursday, May 17th, 2012How breaking through the clutter is a matter of how it is presented
Tuesday, May 1st, 2012Whether or not your message gets heard has a lot to do with the way you present it to the market. We can all relate to how challenging it is to take in all the communication we receive on a daily basis — television, radio, billboards and other outdoor messaging, signage at the drive-through, e-mail, [...]
How to analyze trends and determine which ones are likely to have the biggest effect
Thursday, November 3rd, 2011The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. She describes it for November’s Smart Business readers as “a virtual treadmill”. In her latest article for the monthly publication GREENCREST’S Chief Strategy Officer discusses how to analyze industry trends and determine the effect and [...]
Join the Mobile Revolution
Wednesday, November 2nd, 2011Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the [...]
New Video – What is strategic marketing? Is it important for my business?
Monday, September 19th, 2011Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.
It’s a New Year! Time to Enter a New Market?
Tuesday, March 30th, 2010A new year always provides fresh thought, renewed energy and new opportunities to explore. Unlike last year when economists were predicting a decline, 2010 is predicted to incline as businesses and consumers slowly begin to come out of hiding.
Cost-effective Marketing in 2009
Thursday, January 15th, 2009While the economy is a little uncertain, your marketing plan doesn’t need to be. By fine-tuning your marketing strategy in 2009, you can maintain a strong voice, increase market share and be top-of-mind when the situation improves.
On Writing Well
Monday, October 15th, 2007The best marketing campaigns break through mental filters by speaking our language, touching our emotions and making a meaningful connection. Words and images work together to create a campaign that resonates.
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