Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Marketing’ Category

New Video – How can I leverage my website in combination with other marketing?

Friday, December 16th, 2011

A website is essential in today’s market, and it should not stand alone from your other marketing efforts. GREENCREST’S Paige Barrow tells us how to integrate your web efforts into your strategic marketing program.

New Video – How do I get better search engine placement for my website?

Monday, November 14th, 2011

Ever wonder how to get your company’s name at the top of your customers’ search engine results? Paige Barrow of GREENCREST’s marketing operations shares a few industry secrets for getting your name on the top of the list.

How to analyze trends and determine which ones are likely to have the biggest effect

Thursday, November 3rd, 2011

The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. She describes it for November’s Smart Business readers as “a virtual treadmill”. In her latest article for the monthly publication GREENCREST’S Chief Strategy Officer discusses how to analyze industry trends and determine the effect and [...]

Join the Mobile Revolution

Wednesday, November 2nd, 2011

Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the [...]

New Video – What is strategic marketing? Is it important for my business?

Monday, September 19th, 2011

Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.

New video – How much should you budget for marketing?

Friday, September 9th, 2011

Ever wonder how much you should spend on marketing to get a good return on your investment? Paige Barrow of GREENCREST’s Marketing Operations shares her insight into how much you should allocate to this strategic business function.

Justifying Social Media use with ROI

Thursday, November 4th, 2010

Investing time and money in social media marketing is hard to justify especially if you’re concerned about ROI. Social media, as part of your overall marketing efforts, can help increase awareness and recognition for your company, decrease customer service costs, increase sales, and make your company more credible in the eyes of your customers. If [...]

It’s a New Year! Time to Enter a New Market?

Tuesday, March 30th, 2010

A new year always provides fresh thought, renewed energy and new opportunities to explore. Unlike last year when economists were predicting a decline, 2010 is predicted to incline as businesses and consumers slowly begin to come out of hiding.

Marketing Prose Podcast: Social Media

Tuesday, March 30th, 2010

The first in a series of Marketing Prose podcasts: Does Social Media Have a Place in Your Business?

Cost-effective Marketing in 2009

Thursday, January 15th, 2009

While the economy is a little uncertain, your marketing plan doesn’t need to be. By fine-tuning your marketing strategy in 2009, you can maintain a strong voice, increase market share and be top-of-mind when the situation improves.

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