The effectiveness of your e-mail is tied closely to the value it provides the recipient. It’s important to ask, “Will the target find the content interesting or useful?”
Marketing Prose: Articles that give insight into issues facing businesses today.
Archive for the ‘Email Marketing’ Category
The Rising Tide of E-mail Marketing
Sunday, April 15th, 2007Web-based and Electronic Marketing
Sunday, October 15th, 2006Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
Weaving Your Advertising Web
Saturday, October 15th, 2005Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.
E-mail Etiquette
Thursday, April 15th, 2004General rules for good communication apply as much to e-mail as to any other medium.
Effective E-mail Marketing Strengthens Customer Relationships
Tuesday, July 15th, 2003Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to receive something valuable in return.
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