Your selling message should be the foundation for the many forms of written, verbal, printed and Web communications your company uses to market its services.
Marketing Prose: Articles that give insight into issues facing businesses today.
Archive for the ‘Branding’ Category
Muddled Messages — Is Everyone Speaking the Same Language?
Saturday, July 15th, 2006The Corporate Identity Facelift
Thursday, January 30th, 2003Drastic changes in your brand can wipe out brand equity earned at great cost over the years, and should be considered only for compelling reasons.
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