Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.
Marketing Prose: Articles that give insight into issues facing businesses today.
Archive for the ‘Branding’ Category
New Video – What is brand experience? How can it affect your business?
Friday, September 9th, 2011New Video – How Do You Build Brand Equity?
Thursday, September 8th, 2011Attracting loyal, long-term customers and fulfilling market share don’t happen by chance. GREENCREST Chief Strategy Officer Kelly Borth explains what brand equity is and how it drives the bottom line.
Live Your Brand
Friday, March 4th, 2011Creating a brand-focused organization shifts it from a commodity to a position of brand preference, which equates to higher marketplace value. Making the brand the central focus of the organization helps employees understand what is on brand and what is not.
Are You Ready?
Tuesday, February 8th, 2011Valuable advice from Kelly Borth in the February edition of Smart Business.
Answering the Million Dollar Question: What’s the ROI on Brand Development?
Tuesday, March 30th, 2010It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.
Developing Internal Brand Ambassadors
Wednesday, July 15th, 2009In a world where a company’s greatest asset is its team, isn’t it time for us to look a little closer at our internal brands?
Brand Campaign Trail
Wednesday, October 15th, 2008When the consumer enters the point of sale, he or she is stepping into the voting booth. How well has your brand campaigned?
Lead, Follow or Brand
Tuesday, July 15th, 2008Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic.
What a Brand is Not
Tuesday, April 15th, 2008A brand’s distinction is whatever separates it from its competitors, makes it stand out as extraordinary or different or, better yet, more valuable to the end user.
Building Brand Equity
Sunday, July 15th, 2007The key to building brand equity is establishing a strong brand identity and communicating it consistently over time. Reinforcing and strengthening a brand can be accomplished in several ways.
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