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New Video – How can I leverage my website in combination with other marketing?

admin — Fri, 16 Dec 2011 13:37:52 +0000

A website is essential in today’s market, and it should not stand alone from your other marketing efforts. GREENCREST’S Paige Barrow tells us how to integrate your web efforts into your strategic marketing program.

Making custom content work for your business

admin — Thu, 08 Dec 2011 20:13:42 +0000

December’s Smart Business features GREENCREST Chief Creative Officer, Kelly Borth, who shares with readers her insight on how to provide the information that customers search for.

Your potential customers are searching online for information to solve their problems. They’re looking for relevant content – and more often than not, they find it. The question for you is whether or not they’ll find answers from your business. Columnist Kelly Borth of GREENCREST, helps you answer this.

“In the digital era, content is king. No matter what type of product or service your business represents, your potential customers are searching for information to solve a problem or fulfill a desire online. These are savvy shoppers. They look for content that is meaningful and relevant. And more times than not, they find what they are looking for — at least enough information to select who they will contact as a result of what they found in their search.”

Click to read the rest of the article on the Smart Business website.

New Video – How do I get better search engine placement for my website?

admin — Mon, 14 Nov 2011 22:15:22 +0000

Ever wonder how to get your company’s name at the top of your customers’ search engine results? Paige Barrow of GREENCREST’s marketing operations shares a few industry secrets for getting your name on the top of the list.

How to analyze trends and determine which ones are likely to have the biggest effect

admin — Thu, 03 Nov 2011 19:51:05 +0000

The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. She describes it for November’s Smart Business readers as “a virtual treadmill”.

In her latest article for the monthly publication GREENCREST’S Chief Strategy Officer discusses how to analyze industry trends and determine the effect and impact they are likely to have.

You can read the article in it entirety on the Smart Business Columbus website.

Join the Mobile Revolution

admin — Wed, 02 Nov 2011 15:14:29 +0000

Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”.

“The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace.

One of the biggest adjustments businesses have had to make in the first decade of the millennium to remain relevant has been to adapt to the major shift in the way people communicate. Well, it’s time to crank it up another notch and join the mobile revolution.”

Click Here to read the rest of the article on Smart Business’ website.

New Video – How can I get the most out of a print advertising campaign?

admin — Tue, 20 Sep 2011 15:05:11 +0000

Your next ad campaign will work better if you follow a few simple tips. Paige Barrow with GREENCREST Client Services shares her insight into getting the most out of your next print advertising campaign.

New Video – What is strategic marketing? Is it important for my business?

admin — Mon, 19 Sep 2011 19:42:26 +0000

Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.

New video – How much should you budget for marketing?

admin — Fri, 09 Sep 2011 15:56:05 +0000

Ever wonder how much you should spend on marketing to get a good return on your investment? Paige Barrow of GREENCREST’s Marketing Operations shares her insight into how much you should allocate to this strategic business function.

New Video – What is brand experience? How can it affect your business?

admin — Fri, 09 Sep 2011 15:52:11 +0000

Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.

New Video – How Do You Build Brand Equity?

admin — Thu, 08 Sep 2011 15:47:59 +0000

Attracting loyal, long-term customers and fulfilling market share don’t happen by chance. GREENCREST Chief Strategy Officer Kelly Borth explains what brand equity is and how it drives the bottom line.