Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Advertising’ Category

Advertising Frequency – Is There a Magic Number?

Saturday, April 15th, 2006

Media buying should be approached with a strategy that identifies targets, determines the most effective outlets for reaching them and considers a mixture of outlets and ad schedules.

Effective Advertising

Saturday, January 15th, 2005

Advertising is about communication, so it’s important to use language your customers clearly understand.