Marketing Prose: Articles that give insight into issues facing businesses today.

Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.

  • Smart SEO: How to optimize your website for search engines

    Smart SEO: How to optimize your website for search engines

    By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top […]

  • Brand Experience: How it can affect your business

    Brand Experience: How it can affect your business

    Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with your business? Was the experience superior, bad, or neutral?  Was the experience consistent with your company’s brand? Is your brand experience really superior? Customer experiences produce emotional responses, and influence an overall relationship with customers […]

  • Make social media work for your business by using this guide

    Make social media work for your business by using this guide

    By Kelly Borth, Chief Strategy Officer at GREENCREST Although social media has become mainstream practice for businesses, many executives are still uncertain how to put their best foot forward with social media strategy. If done right, social media is the perfect platform to give your brand a personality, and build brand affinity and awareness. It […]

  • Advertising Frequency: Finding the perfect balance

    Advertising Frequency: Finding the perfect balance

    There’s no magic formula for calculating the perfect advertising frequency.  However, industry rules of thumb can be used as a guide to assist in planning a campaign. Know Advertising Frequency Standards Current industry opinion  on advertising frequency says that five to seven ad impressions will have impact and up to 11 ad impressions will call […]

  • First impressions matter: Strengthen your brand with a credible, quality website

    First impressions matter: Strengthen your brand with a credible, quality website

    By Kelly Borth, Chief Strategy Officer at GREENCREST As anyone in business or sales will tell you, first impressions are everything. Initial judgments are made within four seconds, and finalized within 30. As business owners, we’re concerned with the image we’re sending our target markets, how employees represent our companies and how potential customers perceive […]

  • How to plan an AWESOME print advertising campaign

    How to plan an AWESOME print advertising campaign

    If you want to plan an awesome print advertising campaign, you first need to do your homework. Follow these steps to create a successful campaign.  Conduct the necessary research Determine who you want to reach—industry, geographic area, consumer base, etc. Do research to find out which media outlets are available and most effective in penetrating […]

  • Your prospecting plan: Are you leaving it to chance?

    Your prospecting plan: Are you leaving it to chance?

    By Kelly Borth, Chief Strategy Officer at GREENCREST It’s a new year with new goals. What’s your prospecting plan, or are you leaving it to chance? Typically, if I ask this question to a group of business owners or salespeople, I get a deer in the headlights reaction and an answer that is vague at […]

  • Online newsroom: Why you should have one

    Online newsroom: Why you should have one

    Any company that has a media relations program in place should have an online newsroom. The Internet is now an extension of newspapers, trade magazines and broadcast news. With journalists and reporters using the Internet to find and distribute information, it is important to have company news available online 24/7. Essentially, an online newsroom is […]

  • Turn up your marketing with real-life customer experiences

    Turn up your marketing with real-life customer experiences

    By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. […]

  • Measure advertising campaigns with your website

    Measure advertising campaigns with your website

    Use your Web site to measure advertising campaigns by driving people to specific pages on your Web site. Instead of just listing your company’s home page in your ad, create a specific page for each campaign that can only be accessed by typing in that address. For example, www.yourcompany.com/bf will drive people from your Business […]