Marketing Prose: Articles that give insight into issues facing businesses today.

Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.

  • Choosing a Color Palette to Reflect Your Brand

    Choosing a Color Palette to Reflect Your Brand

    If you company is looking for a specific color palette to reflect your brand, you’ve come to the right place! Color plays a crucial role in branding and visual marketing, and it’s important to get it right. Color Palette Tools There are many great online tools that can help you select your color palette—at no […]

  • The ABCs of marketing

    The ABCs of marketing

    By Kelly Borth, Chief Strategy Officer at GREENCREST For many CEOs marketing can seem complicated, so these ABCs of marketing might be helpful. Based on my 35-plus years of experience, they are essential to obtaining market prominence, building a successful brand and establishing market leadership. Advertise Your marketplace needs to know that your company’s products […]

  • Marketing recipe for a lively open house

    Marketing recipe for a lively open house

    When you open a new location, an open-house will help you connect with your community, associates, vendors, customers—and potential business! Ingredients Invitations (physical and digital) Website Social media networks Business organizations’ e-newsletters Event calendars Media alerts Food, drinks and dessert Entertainment Photographer Press release Tie to charity (optional) Directions Select the time and date of […]

  • Navy SEAL characteristics of strong leadership

    Navy SEAL characteristics of strong leadership

    By Kelly Borth, Chief Strategy Officer at GREENCREST A business friend recently passed along a link from Business Insider of a commencement speech given at the University of Texas, Austin by alumnus U.S. Navy Adm. William H. McRaven. He shared 10 leadership lessons from his Navy SEAL training that he describes as a lifetime of […]

  • 4 social media trends to try today

    4 social media trends to try today

    The social media world is constantly changing, so we’ve made it a little easier to keep up with some of the current social media trends. Add these action items to your checklist: Use LinkedIn’s new header image to stand out from the competition. Learn more Use Facebook’s updated Pages Manager App for page management on-the-go. […]

  • Marketing recipe for a winning website launch

    Marketing recipe for a winning website launch

    Whether you’re launching a brand new website or have redesigned your current website, you have an opportunity to market it! Ingredients Keyword search engine optimization (SEO) Social media profiles Social bookmarks Email template/signature Email list Online advertising Business cards Press release Traditional marketing materials Launch party Directions Whip up a list of keywords related to […]

  • Why the strategic process of brand differentiation matters

    Why the strategic process of brand differentiation matters

    By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable marketing and advertising campaigns. It is also no secret that many CEOs and advertising professionals struggle with understanding what “brand” is. As company leaders, it is important that you know the answer. A brand is […]

  • Online Marketing: The basics

    Online Marketing: The basics

    Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea […]

  • Recipe for a successful social media contest

    Recipe for a successful social media contest

    Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom line! Ingredients Social media profile Creative contest idea Enticing incentive Defined rules and requirements Motivated team Email list (can complement or substitute with a direct mail list) Signed release of participation (if necessary) Press release […]

  • Marketing Spend: Fast growth in a slow economy

    Marketing Spend: Fast growth in a slow economy

    “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford In difficult economic times, companies tend to tighten their belts and their marketing spend to adjust to sales projections.  And while cutting back on expenses can be a smart strategy, adopting a bunker […]