Marketing Prose: Articles that give insight into issues facing businesses today.
Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.
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It’s a New Year! Time to Enter a New Market?
A new year always provides fresh thought, renewed energy and new opportunities to explore. Unlike last year when economists were predicting a decline, 2010 is predicted to incline as businesses and consumers slowly begin to come out of hiding.
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Answering the Million Dollar Question: What’s the ROI on Brand Development?
It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.
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Developing Internal Brand Ambassadors
In a world where a company’s greatest asset is its team, isn’t it time for us to look a little closer at our internal brands?
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Cost-effective Marketing in 2009
While the economy is a little uncertain, your marketing plan doesn’t need to be. By fine-tuning your marketing strategy in 2009, you can maintain a strong voice, increase market share and be top-of-mind when the situation improves.
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Brand Campaign Trail
When the consumer enters the point of sale, he or she is stepping into the voting booth. How well has your brand campaigned?
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Lead, Follow or Brand
Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic.
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What a Brand is Not
A brand’s distinction is whatever separates it from its competitors, makes it stand out as extraordinary or different or, better yet, more valuable to the end user.
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PR: Crisis Communications
It’s a fact of life; mistakes happen, problems arise. It’s no different in business. Unlike personal crises, a crisis in business often plays out in public.
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