Brand Pro Blog

Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.

How a trademark can build product differentiation

Trademarks (® or ©), trade names (Band-Aid or Kleenex) and service marks (SM) can be valuable brand assets. They are not unlike patents that protect an inventor from someone duplicating an innovative process or product. And like patents, ownership, as long as it is registered, can be assigned to anyone or anything. Read the full [...]
New Video – How can I leverage my website in combination with other marketing?

A website is essential in today’s market, and it should not stand alone from your other marketing efforts. GREENCREST’S Paige Barrow tells us how to integrate your web efforts into your strategic marketing program.
Making custom content work for your business

December’s Smart Business features GREENCREST Chief Creative Officer, Kelly Borth, who shares with readers her insight on how to provide the information that customers search for. Your potential customers are searching online for information to solve their problems. They’re looking for relevant content – and more often than not, they find it. The question for [...]
New Video – How do I get better search engine placement for my website?

Ever wonder how to get your company’s name at the top of your customers’ search engine results? Paige Barrow of GREENCREST’s marketing operations shares a few industry secrets for getting your name on the top of the list.
How to analyze trends and determine which ones are likely to have the biggest effect

The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. She describes it for November’s Smart Business readers as “a virtual treadmill”. In her latest article for the monthly publication GREENCREST’S Chief Strategy Officer discusses how to analyze industry trends and determine the effect and [...]
Join the Mobile Revolution

Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the [...]
New Video – How can I get the most out of a print advertising campaign?

Your next ad campaign will work better if you follow a few simple tips. Paige Barrow with GREENCREST Client Services shares her insight into getting the most out of your next print advertising campaign.
New Video – What is strategic marketing? Is it important for my business?

Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.
New video – How much should you budget for marketing?

Ever wonder how much you should spend on marketing to get a good return on your investment? Paige Barrow of GREENCREST’s Marketing Operations shares her insight into how much you should allocate to this strategic business function.
New Video – What is brand experience? How can it affect your business?

Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.