Marketing Prose: Articles that give insight into issues facing businesses today.
Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.
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How a trademark can build product differentiation
Trademarks (® or ©), trade names (Band-Aid or Kleenex) and service marks (SM) can be valuable brand assets. They are not unlike patents that protect an inventor from someone duplicating an innovative process or product. And like patents, ownership, as long as it is registered, can be assigned to anyone or anything. Read the full [...]
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Making custom content work for your business
December’s Smart Business features GREENCREST Chief Creative Officer, Kelly Borth, who shares with readers her insight on how to provide the information that customers search for. Your potential customers are searching online for information to solve their problems. They’re looking for relevant content – and more often than not, they find it. The question for [...]
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How to analyze trends and determine which ones are likely to have the biggest effect
The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. She describes it for November’s Smart Business readers as “a virtual treadmill”. In her latest article for the monthly publication GREENCREST’S Chief Strategy Officer discusses how to analyze industry trends and determine the effect and [...]
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Join the Mobile Revolution
Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the [...]
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New Video – What is strategic marketing? Is it important for my business?
Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.
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New Video – What is brand experience? How can it affect your business?
Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.
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