Brand Pro Blog

Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.

It’s a New Year! Time to Enter a New Market?

A new year always provides fresh thought, renewed energy and new opportunities to explore. Unlike last year when economists were predicting a decline, 2010 is predicted to incline as businesses and consumers slowly begin to come out of hiding.
Marketing Prose Podcast: Social Media

The first in a series of Marketing Prose podcasts: Does Social Media Have a Place in Your Business?
Answering the Million Dollar Question: What’s the ROI on Brand Development?

It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.
Social Media… Is it Right for your Business?

Over the last year, corporate America has proven that social media isn’t just for teenagers. More and more professionals and businesses are finding new ways of using social media tools and understanding the online conversation.
Developing Internal Brand Ambassadors

In a world where a company’s greatest asset is its team, isn’t it time for us to look a little closer at our internal brands?
Cost-effective Marketing in 2009

While the economy is a little uncertain, your marketing plan doesn’t need to be. By fine-tuning your marketing strategy in 2009, you can maintain a strong voice, increase market share and be top-of-mind when the situation improves.
Brand Campaign Trail

When the consumer enters the point of sale, he or she is stepping into the voting booth. How well has your brand campaigned?
Lead, Follow or Brand

Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic.
What a Brand is Not

A brand’s distinction is whatever separates it from its competitors, makes it stand out as extraordinary or different or, better yet, more valuable to the end user.
PR: Crisis Communications

It’s a fact of life; mistakes happen, problems arise. It’s no different in business. Unlike personal crises, a crisis in business often plays out in public.