Marketing Prose: Articles that give insight into issues facing businesses today.

Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.

  • Online Marketing: The basics

    Online Marketing: The basics

    Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea […]

  • Recipe for a successful social media contest

    Recipe for a successful social media contest

    Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom line! Ingredients Social media profile Creative contest idea Enticing incentive Defined rules and requirements Motivated team Email list (can complement or substitute with a direct mail list) Signed release of participation (if necessary) Press release […]

  • Marketing Spend: Fast growth in a slow economy

    Marketing Spend: Fast growth in a slow economy

    “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford In difficult economic times, companies tend to tighten their belts and their marketing spend to adjust to sales projections.  And while cutting back on expenses can be a smart strategy, adopting a bunker […]

  • 6 ways to create an astounding user experience

    6 ways to create an astounding user experience

    We all want happy customers. Having happy customers means we’re doing something well. When discussing ways to create happy customers, we oftentimes focus on interpersonal interaction, meetings, email and phone conversations. But what about creating happy customers through online interaction? A customer’s User Experience, abbreviated UX, refers to how the customer feels while interfacing with […]

  • Trends identify business opportunities and threats

    Trends identify business opportunities and threats

    By Kelly Borth, Chief Strategy Officer at GREENCREST All types of trends can impact our businesses. But not all of them are industry-related. Trends come at us from all angles — global, social, technology, geographic, economic, natural resources, material advancements and automation, among others. It is a lot to consider. But if we do just […]

  • Which social networking sites should I use?

    Which social networking sites should I use?

    Many companies understand the positive impact social networking sites can have on their business, but many are unsure as  to which social networking sites they should utilize to truly make a difference for their bottom line. As a business executive, it’s important to ask yourself a few questions to determine if a particular social networking site makes […]

  • What is search marketing?

    What is search marketing?

    Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your […]

  • Market Research: Adding value to your business

    Market Research: Adding value to your business

    Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises a market. What is a market? A market is your customers, channel partners, product consumers, competitors, suppliers, as well as short-term and long-term industry considerations often impacted by more broad economic and global factors.  If […]

  • Strategic Marketing: The key to competitive advantage

    Strategic Marketing: The key to competitive advantage

    What is strategic marketing? Strategic marketing directs limited resources toward optimal opportunities to increase sales and sustain a competitive advantage. It is extremely important but often overlooked. Effective marketing strategy is what separates leading companies from the rest. Where do I begin? An effective marketing strategy begins with an in-depth understanding the 3Cs; the company, […]

  • Simon says — The why factor is often a game changer

    Simon says — The why factor is often a game changer

    By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why […]